Selected Work

Writing, campaigns and community work.

Filter by category to see the kind of output I produce week to week — from protocol explainers and growth threads to onboarding systems and brand content calendars.

A printed protocol explainer laid out on a dark table Content Writing

Protocol Explainer Series

A four-part explainer breaking down an emerging DeFi protocol — mechanics, risks and use cases — for readers who'd never touched a yield vault before.

A smartphone screen showing a long-form Twitter thread Campaign

Growth Thread — Launch Week

A structured launch-week thread sequence: narrative hook, product walkthrough, social proof and CTA — sequenced to carry momentum past day one.

A laptop displaying a Discord community dashboard at night Community

New Member Onboarding System

Roles, welcome flows, starter guides and FAQ resources that turned a noisy server into a place newcomers actually knew how to navigate.

Content Writing Samples

Long-form, threads and explainer copy.

“What This Protocol Actually Does”

An explainer series written for a growing DeFi project: the problem it solves, how the mechanics work, what a first deposit looks like, and what a reader should watch out for. Written to be quotable in a thread and useful as an article.

ExplainerDeFi

Weekly Ecosystem Roundups

Recurring posts covering ecosystem updates, partnership news and governance activity — structured so a busy reader gets the essentials in the first two lines.

NewsletterRecurring
Campaign & Thread Highlights

Moments where the content had a job to do.

A notebook filled with thread outlines and campaign notes
  • Launch-week thread sequence — a narrative arc from problem to product, published daily to keep momentum after the announcement.
  • Ambassador content series — educational posts built to be reshared, not just read once.
  • Collaboration announcement kit — joint copy, visuals brief and posting schedule shared across two project accounts.
  • Seasonal promo campaign — content calendar and ad support for a brand's seasonal offer.
Community Initiatives

Things that made the room better.

Community work is often invisible, so here's what it looks like in practice: recurring AMAs with structured question intake, a mentorship channel pairing newcomers with experienced members, a moderation playbook the whole team can follow, and a feedback loop that turns community sentiment into action items for the core team.

None of it trends. All of it compounds.

A small team collaborating around a laptop during a community session
Brand Communication Projects

Non-crypto work, same discipline.

Printivo — Product Content

Content planning and brand communication for a print business: making paper stock, turnaround and delivery details clear enough to act on.

Laurel's Cleaning — Local Visibility

Social content and advertising support for a UK cleaning company, focused on trust, reliability and the practical reasons a client books.

Voice & Messaging Guides

Short brand voice documents — vocabulary, tone, do's and don'ts — that keep a growing team sounding like one brand.

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